Real S.M.A.R.T.S. for Your Facility Services

Real S.M.A.R.T.S. for Your Facility Services

An effective structure for writing realistic, achievable and worthwhile goals.

Property managers need to be thinking now what they will accomplish in the New Year. So you want to improve tenant scorecard ratings? Looking to improve Net Operating Profits (NOI) for building occupants? Do you want to form a tenant council to improve coordination of facility services in your building? How about improving your lease renewals? Whatever your goals are this coming year, you need some S.M.A.R.T.S. to be successful.

Using your S.M.A.R.T.S. is an effective structure for writing goals. Writing realistic, achievable and worthwhile goals is not easy, but it is obtainable. Knowing how to write goals effectively can help you as you strive to plan for both tactical and strategic success in your facility. The smart way to achieve your goals is to make sure they are specific, measurable, aligned, reachable, time-bound and ones that stretch your capacity. Here is a summary of each component of S.M.A.R.T.S.


Specific: Be specific about the goals you are writing. Specific goals are more obtainable. Often people will make their goals too general or they have the tendency to write more than one goal within a single goal. Here’s an example. “I want to improve NOI for building owners.” This goal is too general. A better goal that meets all of the criteria below reads, “ I want to increase NOI from 12% to 15%.”
Measurable:  To be measurable means the goal must be expressed in specific, quantified terms. For example, “I will increase NOI” is not a measurable goal. But “I will increase NOI to 12% this month” is a measurable goal.
Aligned: To be aligned means your goals are worthwhile and that they fulfill your needs and wants. It also means they are aligned with your values and purpose, whether that means for you or for the company. To be aligned with the company’s values and purpose means you are setting goals to fulfill the company’s strategic plan for facility services.
Reachable: Your goals also have to be reachable which means they must be realistic. The first step is to make sure that they are not so far above your capacity that you become discouraged in achieving them. The key is to write a goal that will challenge but not overwhelm you. Another key to making your goals reachable is to ask yourself, “Whose performance is necessary to achieve the goal?” If the only answer is YOU, then the goal is reachable.
Time?bound:  Making your goals time-bound gives you a target date by which to complete them. It helps you plan and organize your work so that you can complete it. It also gives you accountability for obtaining your goal. Accountability creates motivation that naturally drives your actions for achieving the goal.
Stretched: The goal should stretch you beyond your past performance. It helps challenge you, pushing you to new capacities and greater success. Stretched goals allow you to plan outside of your normal comfort zone while learning valuable skills.

Whether you’re a veteran property manager or in our first year out of college, you’ll need to be S.M.A.R.T to be successful. On your way to success, take time to evaluate your facility services and set specific, measurable, aligned, reachable, time-bound and stretched goals.


Marc Collings

Senior VP of Sales and Marketing at Varsity Facility Services
Marc Collings is Varsity's Vice President of Marketing for Varsity Facility Services. Marc oversees the company's growth, branding, positioning, customer support and analytics. In this role, he has positioned the company as a customer solutions leader for lowering cost and improving quality. He also led the company-wide rebranding and strategically positioned the company as a sustainability leader, serving on a committee for the EPA, obtaining the Ashkin Group award for sustainable leadership, leading Varsity's CIMS Green Building certification with honors, and developing Varsity's S.H.A.P.E. sustainability strategy, which improves service results along five dimensions: Safety, Health, Asset Preservation, Productivity and the Environment.

In 2011, Marc's team won the large company category, "Best in the Industry" marketing materials from the Building Service Contractor Association International (BSCAI). Marc also directs Varsity's proposal writing, sales process and tools development, marketing campaigns, corporate website SEO performance and customer support center.

Marc has spent his career developing strategic capabilities that enhance value to customers and the company. A Lean Sigma Green belt himself, he developed the company's Lean Sigma offering, providing an innovative solution to customers' need to lower cost while raising quality. He led the development of JanOPS, an industry-leading janitorial operating system, which brings standardization and service consistency to large campus and geographically disperse national accounts.

Prior to this position, Marc was responsible for strategic management at Varsity. He has initiated or directed multiple strategic technology initiatives, ranging from a corporate website, a corporate intranet, a web/smartphone based quality control system, a learning management system, a corporate content manager and knowledge wiki, deployment and customization, and an Android app which facilitates the GROW sales process he has developed.

Marc is the author of several leadership and management training manuals, field guides, marketing collateral and case studies. He speaks Portuguese and Spanish and holds a bachelor degree in English/Technical Writing and a Masters of Business Administration in Finance from Idaho State University. Marc enjoys mountain biking, skiing, fishing and golf. He is happily married, and he and his wife Victoria enjoy raising and spending time with their four children.

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